Stop Selling and Start Helping!

According to Jay Baer, a social media strategist, author, speaker and President of Convince and Convert, "Sell something and you make a customer today. Help someone and you create a customer for life.”

Baer explains a concept called “Youtility” where you provide valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful. So when the time comes to get that massage or lose those excess pounds, your company is the obvious choice!

So as you sit there stumped on what to blog about or share on your social media pages with your clients, here are 5 things to think about:

• What are your customer's needs?  If you specialize in nutrition, for example, share information on the latest foods that fight inflamation.  If you have a number of customers that are atheletes, share information on how to increase performance through supplementation.

• Feed Your Customer's Needs - When you determine what your customer's needs are create a variety of content that answers those questions. Write a series of blog posts, create a video on YouTube, make an info-graphic, or create an educational event at your spa or clinic. By creating a variety of content, you’re being useful, but also giving readers various ways to interact with and learn.

• Make "Youtility" a Process Not a Project - Helping your clients with useful content isn’t something you can put on your to-do list, and check off permanently. Why? Because our customers’ needs change.  Today they could be concerned about acne and cellulite and in another month...concerned about wrinkles how to get that summer tan!

So start helping your spa, massage, or wellness clients instead of trying to sell to them.  After all...the difference between helping and selling is just 2 letters!;)

Source:  "Start Helping and Stop Selling"  - Kim Stiglitz, Vertical Response