Champagne Dreams & Caviar Spa Treatments!

[caption id="attachment_4959" align="alignleft" width="200"] Caviar Fish Eggs are becoming a popular hor d'eouvres for skin & hair[/caption]

The use of caviar (or really expensive fish eggs) as a beauty aid is apparently on the rise on a global scale in skin and hair treatments and is reminicent to that of Botox treatments when they were first discovered.

Caviar, which is rich in Omega 3 fatty acids, contributes to tightening the skin by providing cohesion, nutrition, and vitamins while developing the skin's natural defense antioxidant and improving the skin's moisture barrier.

The La Prairie spa at the Ritz-Carlton on Central Park South, in fact, just started offering a $1,000  caviar-and-crushed-diamond facial that also includes hand and foot massage and steam-machine treatment. One reviewer said the results left her able to skip makeup for a week!  To justify that price, however, I think it would have to leave me skipping makeup for a year though!;)

News Release - Scandle Body Candle Adds 6 New Aromatherapy Blends to Massage Candle Line

Scandle Expands Spa Massage Product Line with Essential Oil Blends Designed for Holistic Health

[caption id="attachment_4895" align="alignleft" width="240"] Try all of Scandle's New Blends with The Scandle Essential Oil Collection Set[/caption]

January 25, 2013 (Dallas, TX) - Scandle® LLC, the leading manufacturer and wholesaler of the finest quality massage candles and eco-friendly spa beauty products, announces the addition six new aromatherapy essential oil blends to their eco-friendly massage & lotion candle line.

Made with a synergistic blend of essential oils, soy butter, shea butter, jojoba and vitamin E; Scandle’s Essential Oil Body Candle line combines the aromatherapy benefits of a spa candle with the benefits of a skin healthy massage oil in one product. Aromatherapy is defined as a type of alternative medicine that uses volatile plant oils, sometimes called essential oils, to improve a person's health or mood. New aromatherapy blends in The Scandle Essentials Collection include: Tranquility, Rejuvenate, Soothing, Fresh, Serenity, and Deep Muscle for deep tissue massage.

“The word ‘natural’ is probably the most used and, often, misused word in marketing spa, massage, and beauty products,” said Christine White, Founder of Scandle LLC. “Many consumers are not aware that products that contain fragrance oils do not provide the same therapeutic benefits of plant based essential oils, like the ones found in our Scandle Essentials line of Body Massage Lotion Candles. Our Scandle’s Essential Line is ‘the real deal’ and we are confident that our new essential oil blends will provide the holistic benefits that our wellness practitioners and holistic health customers desire.”

For more information about Scandle’s Essential Aromatherapy Collection & Massage Lotion Candle lines; or for wholesale, private label, or distribution information; visit www.ScandleCandle.com or call the Scandle® LLC corporate offices at 866-531-9916 (9am-5pm CST).

About Scandle® LLC

Made from 100% natural ingredients, including soy butter, Shea butter, jojoba, vitamin E, & essential oils; Scandle® Body Candles burn at 2 degrees above body temperature to produce a soothing and healthy body oil that can be used to enhance the health of the skin, while simultaneously providing fragrance and ambiance to any setting. The Scandle features refillable/reusable canisters and packaging made from recycled materials.

In addition to The Scandle® Body Candle, Scandle has created all natural, complementary, and eco-friendly spa products including bath salts, scrubs, spa treatment kits, & beauty accessories to enhance The Scandle® experience.

Scandle® "A Candle Never Felt So Good” is a registered trademark of Scandle® LLC. All rights reserved.

###

Media Contact:

Christine White

Email:  christine@scandlecandle.com

Phone:  (866) 531-9916

Couples Massage for Valentine's Day and Beyond

Couples Massage for Valentine's Day could mean more future bookings! Couples massage is a great way to introduce a partner who has never gotten a massage before in a way that makes them feel more comfortable the first time. Some men are apprehensive about getting a massage and sometimes it makes it more comfortable to have their wife or girlfriend there. Men usually discover that therapeutic touch is very relaxing and restorative. Once they experience a couples massage, they are more willing to book a massage on their own.

Some of our therapists offer a Couples Body Candle Massage which incorporates The Scandle Massage Candle .  The Scandle combines the ambiance of a aromatherapy candle and soothing warm massage oil in 1 unique spa massage treatment!

What other promos have you used to entice couples to book Couple Massages for Valentine's Day and beyond?

5 Tips to Show Your Customers Some Love This Valentine's Day

Let's face it...love is a two way street!  People won't care about your spa, massage, or wellness practice until you show them how much you care about them.  Valentine’s Day is the perfect time to show them some love with these ideas:

• Use Facebook and Twitter to send 29 messages of affection to your customers.   Every day in February put blog and Facebook posts and Tweets out into the social media universe that conveys some measure of your affection for customers, a customer service promise or another customer care oriented message.  On February 14th create a special Valentine’s Day email to send to your contacts.

• Create your own Valentine’s Day love themed set of coupons.  You know how couples often create Valentines Day IOUs for back rubs and date nights? Create your own Valentine’s Day IOUs in the form of bounce back offers distributed at the point of sale, via email and social media redeemable for a gift with purchase, discount or add on the next time they buy from your business.
  
  


• Hold a 14 Days of Valentines contest or give away.   Every day from February 1-14, hold a contest or drawing to give away an inexpensive but desirable product.  Some of our customers have given away a Scandle Travel Sized Body Massage Candle, for instance.

• Don’t forget the singles! Check out our recent post on Valentine's Day promos for the "Uncoupled."

• Reward your best customers.  Double loyalty points or rewards for all purchases, your most loyal customers, club members or double up rewards or points when customers purchase specific products or services in February. Extend a special offer such as a free or reduced-price add on,  like a Scandle Massage Candle with certificate purchase, with purchase or another incentive to your best customers or loyalty reward members.

Have any other ideas that you use to show your customers some lovin for Valentine's Day or year round?  Share them here!

Need More Sales? Add A Little Aromatherapy

Aromatherapy is the easiest way to offer your clients the opportunity to enhance their face and body massage services. By selecting an aromatic product, spa & massage practice owners can incorporate them into specific treatments that answer specific needs (relaxation, detoxification, rejuvination, etc.) and be able to charge more for the service, which ultimately leads to additional revenue.

The most affordable way to incorporate aromatherapy into your sessions is through the use of Aromatherapy Massage Candles like our Scandle Essentials in your treatment rooms and retail area.

We suggest you read up on Essential Oils and their benefits to be able to offer their positive attributes to your clients.

Used wisely aromatherapy products and essential oils are some of the most cost-effective and theraputic ways to wellness and aromatherapy-blended retail can help aid in producing retail revenue.

Check out our entire line of Scandle Essentials Aromatherapy Body Candles and Products.

Spa Valentine's Day Promos for Singles

We've all been there...celebrating "The Day of Love" alone instead of with a significant other.  Spas, massage and wellness practices everywhere will be doing promos to entice couples to show eachother love by promoting couples treatments.  So, why not make your business stand out from the rest and do something special and fun for the singles among your clients and prospects?  Here are some ideas:

1.)  Create special “Love Yourself” promotions around your most pampering services and retail products (like Scandle Massage Lotion Candles), or gift free private label products with retail purchases to clients.

2.)  Make it easy for your customers to envision your products and gift certificates as "gifts" by pre-packaging gift baskets and displaying them along with gift certificates or gift cards for your spa or massage clinic.

3.)   Hold a contest in February and have a drawing to award one Scandle Body Candle gift basket plus gift card to a winner.  Utilize entries to help build your email marketing contact database, and extend a special offer in March to all participants.

4.)  Partner with a local restaurant, wine shop or bar to host a singles mixer. Just what it sounds like, this is a chance for clients to bring a non-date but great guy or girl out to a mixer at a local destination so they can both meet other great singles in the area. Collect contact information from all attendees and hold a drawing for a prize package to be awarded at the end of the evening.  Create promotional offers for pre or post makeover bookings and provide private label items available for sale or as gifts for booking at your event.

5.)  Did you know that February 8-14th is ‘Dump Your Significant Jerk Week'? lol  It's the perfect week to hold you a singles mixer!   If this event is a hit, make plans to have a similar event during June’s wedding season as a ‘best-person- I-never-married’ social event!

So show your single clients that sometimes being single doesn't have to suck! ;)

Source:   Elizabeth Kraus "February Valentines Day Promos for the Uncoupled"

5 Ways to Get Your Wellness Biz Into Shape for 2013!

Welcome to 2013! Just as everyone is making resolutions get into physical shape for the year ahead, now is also the perfect time to take stock of your business and get your business into shape for an even better year ahead!

Here are five simple things you can do to start the year off right:

1. Retool Your Pricing and Packages - Let's face it, as a business owner, no one is responsible for giving you a raise but YOU!  Possibly, it's time to  enact a rate increase effective January 2013 for all new clients?  To give enough notice for your existing clients, it may be wise to offer them a special deal or incentive to continue working with you. For example when I raised my rates a couple years back, I immediately applied it to new clients but let existing clients continue working with me at my old rate for 3 months longer.

2. Revive Your Workspace - If you can’t get to your desk without knocking over a pile of papers, your workspace could use some sprucing up.  Also, if you want to spruce things up visually in your spa or practice...try adding artwork, color and greenery!

3.  Get Your Books in Order - No one goes into business because they enjoy administrative tasks but it's a necessary evil!  Think about which aspects of your financial books caused you the biggest headache last year, and get a new tool to solve it. The right tool will free up your time and benefit your business’ financial health.

4.  Set Trackable Goals - Come January 1, 2013, everyone is keen to set a goal or two. Unfortunately, only a few weeks into the year, these goals are long forgotten.  Here are two types of goals to set:  1.)  Define one or two aspirations or goals, representing where you’d like your business to be in the coming years and 2.)  Define smaller, bite-sized goals that feel into your aspirational goals that can be tracked on a quarterly basis.

5.  Focus on Your Customers and Clients - A successful spa/massage/wellness business hinges on happy customers. Therefore, the most important step toward a successful 2013 is to continue putting your customer’s needs at the forefront of everything you do.

Tell us your New Year's Resolutions for getting your spa/massage practice in shape for 2013?

*Source - Small Business Trends "5 Ways to Get Your Business Into Shape for 2013."