The best way to catch mistakes in your email marketing messages is by sending out test emails to a few people who can check for formatting, grammatical, and spelling mistakes. Also, look for these simple (yet common) email errors:
1.) Setting Up Personalization Correctly - How many times have you seen an email saying "Hello [First Name]"?
2.) Sending Emails to the Right People - Make sure you have your lists segmented correctly (i.e. current customers, potential customers, etc.) and select the right ones to send to.
3.) Have a Unsubscribe Option - Forgetting to add this is big mistake!
4.) Offer Text Versions of Your Email - Many mobile devices can't handle HTML so be sure to offer them the option to read it in text only.
5.) Be Sure to Include Links - Link back to products, services, and down loadable content on your website. Also make it easy for people to email you back with questions.
6.) Include Social Share Buttons - Forgetting to add social share buttons to any of your marketing communications is like forgetting to add your company name or signature...nuff said!
7.) Hiding or Not Including Contact Information - Make it super easy for people to contact you – via phone, email, mail, fax, carrier pigeon, etc. Put this information front and center!
What other common email errors have you seen in campaigns you receive from others? Share them here.
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