Tips for Faking a Sexy Summer Glow

We all love the look of sexy bronzed skin.  But, let's face it, nobody likes the look of sun damage.  Luckily, with today's sunless tanners, you can help your clients fake it!:)

Today's sunless tanners have traveled a very long way. The days of orange, zebra-like streaks are gone, if you know how to correctly apply the tanner and most importantly, prep your client's skin.  Here are some tips:

• Ask the client to not shave their legs within 2 hours of applying the tanner, especially if they have sensitive skin. If the tanner causes a skin reaction you will be left with little dark red bumps from razor burn.  If they are prone to razor burn and need to shave the day before, recommend Scandle's Eco Shave and Shower Foam.

• EXFOLIATE. It is the most important part of preparing skin for a tanner. Try Scandle's Dead Sea Salt Scrub or Scandle's Turbinato Sugar Scrub for sensitive skin.

• A couple of minutes after you have applied the tanner, be sure to rub areas such as elbows and knees with a little Scandle Lotion Candle to lighten the effect.

• Always use tanners that are specific to that body part.  Sunless tanners for face are just for that...the FACE!   If you use a body tanner on the face, it could result in a look that your customer may not be too happy with.

What are some of your tips for applying sunless tanner? Share them here!

A Treat for the Feet Using Scandle's Coconut Kiss Lotion Candle

Island Oasis Pedicure Service Featuring Scandle Body Candle

(Nails Magazine - June 2013)

Escape to the tropics with this treat for the feet at Luxure Nail and Beauty Bar

Steps:

1. Give the client a complimentary Island Breeze Mimosa, and let her borrow an iPad Mini to browse.  Spray her feet with Qtica Smart Spa Cool Anti-Bacterial Spray.

2. Soak the client’s feet in warm water and Haken Coconut Papaya Wash (or try Scandle's Dead Sea Salt Soak & Scrub) for about 10 minutes.

3. Prep the client’s nails.








4. Exfoliate the client’s feet and lower legs with Cake Beauty Desserted Island Smoothing Brown Sugar Body Scrub (or try Scandle's Hawaiian Raw Turbinato Sugar Scrub)

5. Massage the client’s feet and lower legs with Scandle Coconut Kiss Body Lotion and Body Massage Candle.

6. Apply base coat, two coats of polish, and top coat.

Price: $45

Attract More Customers with Pinterest

If you're using Pinterest to promote your spa, massage or holistic health practice one surefire way to optimize your pins for search and attract more traffic is by giving each one a targeted description that includes your relevant keywords in 500 characters or less. Here are some tips to writing Pinterest captions that will attract customers:

• Provide a Description - Clear, concise, and specific description of a pin can help pique a user's interest.  Don't leave it to their imagination as to why you pinned the image.

• Spell Out the Specifics - Simply saying, " These are really great product picks," say something more specific like, "These are are our top product picks for keeping your skin looking fabulous this summer!"

• Link to Your Website - You can add live links to the captions below your pins simply by adding a URL to a pin's description and clicking the red "Save Pin" button. This will add traffic to your website or blog.

• Include A Call to Action - Descriptions that contain a call to action (i.e. read more, book a free consultation, sign up online, etc.) see an 80 percent increase in engagement.

• Add Testimonials - Include a testimonial from a happy customer.

• Use Keywords - Inclusion of keywords and phrases your target audience is searching for.  This will also increase your Google search engine rankings.

What tips do you have for better pinning?  Share them here  and be sure to follow us on Pinterest at http://www.pinterest.com/scandle!

Source:  "How Your Pinterest Descriptions Can Attract Customers," by Karen Leland, Entrepreneur Magazine