Monday, January 7, 2013

5 Ways to Get Your Wellness Biz Into Shape for 2013!

business-woman-workoutWelcome to 2013! Just as everyone is making resolutions get into physical shape for the year ahead, now is also the perfect time to take stock of your business and get your business into shape for an even better year ahead!

Here are five simple things you can do to start the year off right:

1. Retool Your Pricing and Packages - Let's face it, as a business owner, no one is responsible for giving you a raise but YOU!  Possibly, it's time to  enact a rate increase effective January 2013 for all new clients?  To give enough notice for your existing clients, it may be wise to offer them a special deal or incentive to continue working with you. For example when I raised my rates a couple years back, I immediately applied it to new clients but let existing clients continue working with me at my old rate for 3 months longer.

2. Revive Your Workspace - If you can’t get to your desk without knocking over a pile of papers, your workspace could use some sprucing up.  Also, if you want to spruce things up visually in your spa or practice...try adding artwork, color and greenery!

3.  Get Your Books in Order - No one goes into business because they enjoy administrative tasks but it's a necessary evil!  Think about which aspects of your financial books caused you the biggest headache last year, and get a new tool to solve it. The right tool will free up your time and benefit your business’ financial health.

4.  Set Trackable Goals - Come January 1, 2013, everyone is keen to set a goal or two. Unfortunately, only a few weeks into the year, these goals are long forgotten.  Here are two types of goals to set:  1.)  Define one or two aspirations or goals, representing where you’d like your business to be in the coming years and 2.)  Define smaller, bite-sized goals that feel into your aspirational goals that can be tracked on a quarterly basis.

5.  Focus on Your Customers and Clients - A successful spa/massage/wellness business hinges on happy customers. Therefore, the most important step toward a successful 2013 is to continue putting your customer’s needs at the forefront of everything you do.

Tell us your New Year's Resolutions for getting your spa/massage practice in shape for 2013?
*Source - Small Business Trends "5 Ways to Get Your Business Into Shape for 2013."

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