No, we're not suggesting that you provide your customers with Soda Pop to help your retail sales, but being a soda junky myself, this certainly would close the deal for me!;) What we are suggesting here is creating an environment that is conducive to shopping through enticing Point-of-Purchase Displays (POP displays).The Holidays are the prime time to make sure that your retail area is up to snuff. As clients are checking out, they browse the surrounding area. This is why candy, gum and magazines are clearly visible at the registers in grocery stores, and why retail stores often place POP items on countertops. While clients are waiting to check out with nothing else to do, they often find themselves grabbing something and adding it to their purchase. We suggest offering retail items at a reasonable price point (like our Scandle Lotion Candle Travel Tins that are great for stocking stuffers) that encourage last minute add on sales/spending!
For more holiday POP ideas and gifts that make gift giving fast and convenient for your clients, check out our November Newsletter for new products, sales tips, and discounts!
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