Boost Business While Giving Back...

One of the best ways to give back to the community that supports your business is by getting involved in charitable activities and The Holidays are the best time to do it since everyone’s in a generous frame of mind!:)  Not only does giving back to your community raise your spa or practice's profile in the community, it makes clients and prospective clients feel better about your business—and more inclined to spend money with you.

How do you start a giving program? Here are some steps to get going:

1.)  Choose A Cause - Your cause should be one that relates to your business, your community and your customers.  Since most of your clients are most likely from the local community, you’ll also want to pick an organization that’s locally based.

2.)  Do Your Homework - Check the background of any group you’re working with. Sadly, lots of scams are out there that appear legitimate. Even if an organization is legitimate, you’ll want to know how much of the money they collect goes to their clients as opposed to being used for overhead.  A good source is CharityNavigator.

3.)  Figure Out How You Will Help - The amount of time you have to spare vs. the amount of money you have to spare will be key to this decision.  If you have time to spare, you or your employees may want to volunteer for the organization.  If you have money to spare, you might just want to donate funds. You could also consider having special events where part of your sales on that day go to the organization, or giving the organization your net profits from the sale of a certain product (for some inspiration, check out Scandle Body Massage Candle's partnership with The Arbor Day Foundation for Earth Month).

4.)  Get the Word Out - Let your customers, community, and local media know that you’re involved with this organization by spotlighting it in your marketing materials and on your website, in social media and in signage in your store. Show customers how they can get involved and help too, whether by purchasing a product that supports the cause, donating money or shopping on a certain day.

What organizations/causes has your spa or clinic partnered with?  Please share below!

Source - "How Your Small Business Can Give Back This Holiday Season" on Network Solutions