Yup...it's true! Less than 100 days till Christmas! If you haven't noticed it already, the leaves are starting to change color and (here in Texas) there is a nip of Fall in the air. At Scandle, in fact, we've already started our Fall/Holiday selling season (if you haven't seen our new Limited Edition Fragrances and Savings announcement...read about it here)! For the last few weeks we've been covering ways to start ramping up for the most important selling season of the year...the Holidays! Part 1 discusses How to Host an October Pre-Holiday Sale and Part 2 talks about Creating Holiday Wish Lists and Shopping Nights.Now, let's talk about one last thing that you absolutely, positively can not forget...Gift Certificates! Gift certificate sales in November and December can carry you through the slower months of January and February, as they are being redeemed. Oddly enough, however, most spas do not put a lot of thought in how to sell more of these for added holiday profits?
First set a goal on how many you want to sell based on previous years and then set up a promotion for gift certificates in your event fliers, etc to motivate clients to purchase the maximum amount. Here are some promo ideas:
- Offer a free service with purchase. Try using a service you want to build more business for.
- Offer a free gift with purchase. Many of our customers use Scandle Travel Sized Body Candles (which make great stocking stuffers!) or Scandles in our Refillable Ceramic Canisters (the refillable canister will encourage repeat business in the future too!) as an incentive. When promoting this, make sure to list the regular retail value of the gift in your promotional materials so they know the value of what they're getting for free!:)
Well that's all folks! Get creative, think out of the box, and have a hap-hap-happy Holiday Season! Have any other successful holiday promotions at your spa or clinic? Feel free to share them here!
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