Today we continue our topic on planning for the most important profit opportunity of the year...The Holidays! If you missed part one...make sure you read "It's Beginning to Look Alot Like Christmas."Today's tip is fun one and one that can get your spa, clinic, or wellness practice a huge spike in sales and many new clients...A Client Holiday Wish List!:) Toward the end of October ask clients to fill out a holiday wish. The following is just a small sampling of questions you many choose to ask: Favorite skin care products, favortie body products, favorite shampoos and conditions, favortie at home spa equipment, favorite nail products, favorite accessories, name, significant other's name and email address, other people they would like to receive the list along with email addresses and their relationship. After this is done, start planning (with your staff) for 2 more events in November and December: 1.) A Closed Door Shopping Night for Guys and 2.) A Closed Door Shopping Night for Everyone.
For the closed door event for guys, pick a date to have an evening event and email only the men in your client's Holiday wish list. This event will pretty much sell itself because you will be able to tell him you know what their significant other wanted for Christmas! But add gift wrapping while he waits eating pizza and drinking and beer and you've definetely got a winning event!!!
For everyone else on your client's list (i.e. friends, moms, sisters, in-laws, children) have an event just for them and possibly team up with a local bakery or restaurant to provide free snacks and tips on baking or party hosting in exchange for handing out information about their business. To maximize the selling potential for this event, have customers fill out a card with their name and email address and other contact info and have a drawing to win prizes...that way you will have all of their contact data for later!;) Also make sure to have enough staff on hand to answer questions, book appointments, etc.
What other ideas can you think of to engage your customers, collect data, obtain new clients and maximize sales at events? Please share them below.:)
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