Spa Business Builder Tip - Going for Business Gold with 3 Olympic Tips

To win a gold medal, or to simply compete in the Olympics, is a dream that drives athletes to sacrifice and compete at an elite level that most people aren’t willing to do — yet there’s no money! (Last time I checked, you can’t retire on a gold medal.)  Similarly, business owners compete like Olympians on our businesses...making sacrifices after sacrifice for the ultimate gold medal - financial freedom! Here are 3 ways to apply winning Olympic principles to our everyday business regimen:

1.) Prepare - Business owners tend to get caught up in the day-to-day tasks that don’t push the business forward. Take some time to think through your ultimate goal; then write down the key milestones you need to achieve to hit your goal, and document your strategic plan.

2.) Execute - Execute on the steps outlined in your strategic plan. Like an athlete at the Olympics, leave the fear of failure behind.

3.) Review & Refine - Like an Olympian, as a business owner, you too must carefully review every important metric in your business on an ongoing basis. Then, based on test results, revise your strategic plan and return to the preparation phase with your newfound knowledge.

What other ways are business owners like Olympians and what principles can we learn and apply from them?

Scandle's Summer Survival Business Tip

August can be the most challenging for spas, clinics, and wellness retailers because there are really no holidays to promote and budgets are allocated toward summer vacations and back-to-school. Here are a couple of ideas on stimulating business as kids, parents, and teachers get ready to head back to school:

• Teachers - Mail an offer such as "Save X percent on your skincare and make-up needs," to each teacher at school and have it waiting in their inboxes.


• Kids - Travel sized products are ideal for backpacks and lockers.  So stock travel sized versions of  "kid friendly" products.


• Moms - How about an "I survived the summer" promotion offering a spa escape or home spa products like The Scandle Body Massage Candle for stress relief? Send out people (family, friends, whatever!) to hand out coupons, flyers, etc. at bus stops or car pool lanes where moms congregate.

These are just the tip of the iceburg when it comes to ideas to tie your sales/revenue into back to school dollars.  Have any of your own? Feel free to share below.:)