Thursday, October 25, 2012

Scandle Business Mentor - Creating Effective Spa Promos

Cleise Brazilian Day Spa Scandle Candle Promotion

Putting together a successful promo campaign for a new service or product for your wellness biz can be a challenge if you don't know exactly what will catch a customer's eye. Check out this awesome promo put together by one of our newest retailers/service providers Cleise Brazilian Day Spa (Facebook: https://www.facebook.com/cleisespa) in Chicago, IL. Their promo utilizes The Scandle Lotion Candle (Facebook:  https://www.facebook.com/scandle)  in conjunction with several key components to create a spa promotion that has created quite a buzz! Try incorporating some of these elements in your next spa promo for maximum sales and profits:

  • Product/service description - Answers what is the new product/service being introduced concisely.

  • Product/Service differentiation - Answers what makes this so unique? Why should I buy it?

  • Call to Action - Why should I buy now...not later? This is done through special pricing for a limited time and provides a discount to new customers.

  • Design - Effective communication of message by highlighting important promotional details and using high quality graphics.


What other key elements have you incorporated in your promos that you have found to be successful?

 

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