Focus on Fresh - Peppermint Essential Oil Benefits

Today in our continuing series on our Scandle Aromatherapy Essentials Massage Candle, we focus our attention on one of the most widely used of all aromatic essential oils - peppermint, which is also one of the essential oils in our Fresh Blend. 

Peppermint was known as far back as 1000 BC by the Egyptians, who designated the herb to Horus¹, the “falcon-headed god of light.²

The myth surrounding Peppermint, or Minthe or Mentha as it was known by the Romans, is fascinating.  Peppermint (Mentha) was said to be a nymph, or female spirit, loved by Pluto, the god of the dead.  When his queen found about this love, she trampled Mentha.  Pluto brought her back to life as Peppermint. So, the more the mint was walked on the sweeter the smell.  ^{2 3}

Over history, great leaders have believed that Peppermint was an aphrodisiac, which caused great controversy.  Alexander the Great forbade it on his battlefield for this reason.  Aristotle even included Peppermint in his writings.³ Modern scientists say that Peppermint can help one concentrate and stay awake and alert. ¹

Other uses for peppermint include:⁴

• Aid in digestive disorders
• Relieve muscle spasms and arthritis
• Clear sinuses and lung congestion
• Treatment of dry skin conditions

So put some pep in your spa or massage practice and experience the benefits of this amazing essential oil in our Fresh Aromatherapy Essentials Massage Candle today!

¹ Discovery Health & Fitness,. “Aromatherapy: Peppermint.” 

² Merriam-Webster. “Horus.”

³ American Botanical Council, “Peppermint”

⁴ Aromaweb.com

Celebrate Fall with Scandle Body Candle

Yesterday, September 22nd, was the first official day of fall.  Scandle says goodbye to the sweltering hot days of summer and welcomes fall with our Autumn Harvest limited edition fragrance and a celebration of "fresh" aromatherapy for the entire month of October!

Scandle's Limited Edition Fall Fragrance Is Here!

Scandle's Autumn Harvest Lotion Candles Are Perfect for Fall Treatments & Retail!

Celebrate the cooler temperatures and crisp autumn air with Scandle's Limited Edition Fragrance.  Autumn Harvest features notes of fresh hot cider made from ripe McIntosh apples sprinkled with brown sugar, cinnamon sticks, clove, nutmeg and a touch of citrus zest.  Make sure to stock your fall inventory with this limited edition favorite before it's gone!

It's A "Fresh" Celebration! 

Freshen up your spa service menu with Scandle Aromatherapy Essentials Massage Candles.

This month Scandle celebrates a fresh, new website with a celebration of our Fresh Aromatherapy Essential Oil Blend.  This wonderful blend features a pure essential oil blend of lemon, rosemary, peppermint, eucalyptus and spearmint.  Stay tuned in the coming weeks as we highlight the benefits of each of Fresh's therapeutic notes and how they can freshen up your current spa/massage service & retail offering!

Scandle Body Candle LLC Launches New & Improved Website

Scandle® Body Candle LLC Launches New & Improved Website!  

Check out our NEW website featuring our award-winning aromatherapy massage candles, product education & business inspiration for spa owners, massage therapists, & gift retailers. 

Back to School Basics - Promoting Your Spa and Massage Practice

August can be the most challenging for spas, clinics, and wellness retailers because there are really no holidays to promote and budgets are allocated toward summer vacations and back-to-school. Here are a couple of ideas on stimulating business as kids, parents, and teachers get ready to head back to school:

• Teachers - Mail an offer such as "Save X percent on your skincare and make-up needs," to each teacher at school and have it waiting in their inboxes.


• Kids - Travel sized products are ideal for backpacks and lockers.  So stock travel sized versions of  "kid friendly" products.


• Moms - How about an "I survived the summer" promotion offering a spa escape or home spa products like The Scandle Body Massage Candle for stress relief? Send out people (family, friends, whatever!) to hand out coupons, flyers, etc. at bus stops or car pool lanes where moms congregate.

These are just the tip of the iceberg when it comes to ideas to tie your sales/revenue into back to school dollars.  Have any of your own? Feel free to share below.:)

Tips for Faking a Sexy Summer Glow

We all love the look of sexy bronzed skin.  But, let's face it, nobody likes the look of sun damage.  Luckily, with today's sunless tanners, you can help your clients fake it!:)

Today's sunless tanners have traveled a very long way. The days of orange, zebra-like streaks are gone, if you know how to correctly apply the tanner and most importantly, prep your client's skin.  Here are some tips:

• Ask the client to not shave their legs within 2 hours of applying the tanner, especially if they have sensitive skin. If the tanner causes a skin reaction you will be left with little dark red bumps from razor burn.  If they are prone to razor burn and need to shave the day before, recommend Scandle's Eco Shave and Shower Foam.

• EXFOLIATE. It is the most important part of preparing skin for a tanner. Try Scandle's Dead Sea Salt Scrub or Scandle's Turbinato Sugar Scrub for sensitive skin.

• A couple of minutes after you have applied the tanner, be sure to rub areas such as elbows and knees with a little Scandle Lotion Candle to lighten the effect.

• Always use tanners that are specific to that body part.  Sunless tanners for face are just for that...the FACE!   If you use a body tanner on the face, it could result in a look that your customer may not be too happy with.

What are some of your tips for applying sunless tanner? Share them here!

A Treat for the Feet Using Scandle's Coconut Kiss Lotion Candle

Island Oasis Pedicure Service Featuring Scandle Body Candle

(Nails Magazine - June 2013)

Escape to the tropics with this treat for the feet at Luxure Nail and Beauty Bar

Steps:

1. Give the client a complimentary Island Breeze Mimosa, and let her borrow an iPad Mini to browse.  Spray her feet with Qtica Smart Spa Cool Anti-Bacterial Spray.

2. Soak the client’s feet in warm water and Haken Coconut Papaya Wash (or try Scandle's Dead Sea Salt Soak & Scrub) for about 10 minutes.

3. Prep the client’s nails.








4. Exfoliate the client’s feet and lower legs with Cake Beauty Desserted Island Smoothing Brown Sugar Body Scrub (or try Scandle's Hawaiian Raw Turbinato Sugar Scrub)

5. Massage the client’s feet and lower legs with Scandle Coconut Kiss Body Lotion and Body Massage Candle.

6. Apply base coat, two coats of polish, and top coat.

Price: $45

Attract More Customers with Pinterest

If you're using Pinterest to promote your spa, massage or holistic health practice one surefire way to optimize your pins for search and attract more traffic is by giving each one a targeted description that includes your relevant keywords in 500 characters or less. Here are some tips to writing Pinterest captions that will attract customers:

• Provide a Description - Clear, concise, and specific description of a pin can help pique a user's interest.  Don't leave it to their imagination as to why you pinned the image.

• Spell Out the Specifics - Simply saying, " These are really great product picks," say something more specific like, "These are are our top product picks for keeping your skin looking fabulous this summer!"

• Link to Your Website - You can add live links to the captions below your pins simply by adding a URL to a pin's description and clicking the red "Save Pin" button. This will add traffic to your website or blog.

• Include A Call to Action - Descriptions that contain a call to action (i.e. read more, book a free consultation, sign up online, etc.) see an 80 percent increase in engagement.

• Add Testimonials - Include a testimonial from a happy customer.

• Use Keywords - Inclusion of keywords and phrases your target audience is searching for.  This will also increase your Google search engine rankings.

What tips do you have for better pinning?  Share them here  and be sure to follow us on Pinterest at http://www.pinterest.com/scandle!

Source:  "How Your Pinterest Descriptions Can Attract Customers," by Karen Leland, Entrepreneur Magazine