Back to School Basics - Promoting Your Spa and Massage Practice

August can be the most challenging for spas, clinics, and wellness retailers because there are really no holidays to promote and budgets are allocated toward summer vacations and back-to-school. Here are a couple of ideas on stimulating business as kids, parents, and teachers get ready to head back to school:

• Teachers - Mail an offer such as "Save X percent on your skincare and make-up needs," to each teacher at school and have it waiting in their inboxes.


• Kids - Travel sized products are ideal for backpacks and lockers.  So stock travel sized versions of  "kid friendly" products.


• Moms - How about an "I survived the summer" promotion offering a spa escape or home spa products like The Scandle Body Massage Candle for stress relief? Send out people (family, friends, whatever!) to hand out coupons, flyers, etc. at bus stops or car pool lanes where moms congregate.

These are just the tip of the iceberg when it comes to ideas to tie your sales/revenue into back to school dollars.  Have any of your own? Feel free to share below.:)

A Treat for the Feet Using Scandle's Coconut Kiss Lotion Candle

Island Oasis Pedicure Service Featuring Scandle Body Candle

(Nails Magazine - June 2013)

Escape to the tropics with this treat for the feet at Luxure Nail and Beauty Bar

Steps:

1. Give the client a complimentary Island Breeze Mimosa, and let her borrow an iPad Mini to browse.  Spray her feet with Qtica Smart Spa Cool Anti-Bacterial Spray.

2. Soak the client’s feet in warm water and Haken Coconut Papaya Wash (or try Scandle's Dead Sea Salt Soak & Scrub) for about 10 minutes.

3. Prep the client’s nails.








4. Exfoliate the client’s feet and lower legs with Cake Beauty Desserted Island Smoothing Brown Sugar Body Scrub (or try Scandle's Hawaiian Raw Turbinato Sugar Scrub)

5. Massage the client’s feet and lower legs with Scandle Coconut Kiss Body Lotion and Body Massage Candle.

6. Apply base coat, two coats of polish, and top coat.

Price: $45

June News - Summer Spa Sales Tips & News from Scandle

Check out the latest news from Scandle Body Candle in Our June Newsletter!  

Essential Oil Essentials...

It's a medically proven fact that essential aromatic oils benefit mental awareness, vision, memory, and even other people's perceptions of you (so if you want to make a better impression...listen up)!;)   Here's a run down of some popular essential oils and their benefits.

Lavender has been proven to slow down brain waves and promote relaxation, can also help soothe sunburned or irritated skin, minor scalds, and even insect bites.  Light a lavender spa candle and place it on top of your desk and sniff your way to stress management; apply lavender to your temples before you go to bed; or spray it in your house.  Recommended products:  Scandle's Calming or Tranquility Blend Massage Lotion Candles (infused with lavender essential oils).

Citrus oils such as neroli, lime, and grapefruit help clarify, uplift, and are excellent alternatives to caffeine.  Use these essential oils to energize your mind and body before driving, working out, or going online.  Recommended products:  Scandle's Uplifting, Rejuvinate, or Fresh Blend Body Oil Candles (infused with citrus aromatherapy oils).

Rosewood is a balancing, soothing scent that promotes inner peace, focus, and attention.  Sprinkle two or three drops in your bath or use as part of an at-home relaxation or meditation ritual.  Recommended Products:  Scandle Relaxation Blend Aromatherapy Spa Candle (infused with rosewood essential oils).

Other recommended uses for aromatherapy essential oils are sprinkling a few drops of your favorite oil on your dryer's lint screen to scent your sheets, towels, and clothing. Or dab a few drops on a tissue and pack it in your purse, computer bag, or luggage.

Source:  "Experts Guide to Aromatic Oils" by Kyle Roderick

Exfoliate Your Way to Healthier Skin

By now, the cold winter air has taken it's toll on your skin leaving in dull and lifeless. Here's a great skin treat get your glow back on until you can find the time and money to head out for that Spring Break Vacation on the beach!;)

Scandle Get Your Glow on Treatment: This is a simple, luxurious treatment that can be done at home or at one of our massage/spa service providers using The Scandle Body Lotion Candle/Scandle Shimmering Lotion Candle and Scandle's Turbinato Sugar Scrub or Scandle's Dead Sea Salt Scrub.

•  Light your Scandle Body Candle and allow to burn until oil pool reaches edge of refillable ceramic canister with pour spout.

•  Sprinkle  the salt/sugar on desired body area to be exfoliated and then pour the warm soothing melted Scandle oil on top of that in small amounts

• Massage in circular motions on the skin.

•  The other alternative is to place a small amt of salt or scrub in the palm of your hand and pour a small amount of Scandle oil either in your hand or on the desired body area and massage in.

•  When done either rinse off or take a warm, damp towel and removing any excess salt or sugar from the skin.

•  Follow with application of Scandle Body Candle or Scandle Shimmering Lotion Candle for extra moisturizing.  If you want a beautiful, sun kissed look you can also follow up with your favorite bronzer or sunless tanner.

If you own a spa or massage clinic, watch our Demos for this and other treatment ideas using The Scandle Body Candle!

News Release - Scandle Body Candle Adds 6 New Aromatherapy Blends to Massage Candle Line

Scandle Expands Spa Massage Product Line with Essential Oil Blends Designed for Holistic Health

[caption id="attachment_4895" align="alignleft" width="240"] Try all of Scandle's New Blends with The Scandle Essential Oil Collection Set[/caption]

January 25, 2013 (Dallas, TX) - Scandle® LLC, the leading manufacturer and wholesaler of the finest quality massage candles and eco-friendly spa beauty products, announces the addition six new aromatherapy essential oil blends to their eco-friendly massage & lotion candle line.

Made with a synergistic blend of essential oils, soy butter, shea butter, jojoba and vitamin E; Scandle’s Essential Oil Body Candle line combines the aromatherapy benefits of a spa candle with the benefits of a skin healthy massage oil in one product. Aromatherapy is defined as a type of alternative medicine that uses volatile plant oils, sometimes called essential oils, to improve a person's health or mood. New aromatherapy blends in The Scandle Essentials Collection include: Tranquility, Rejuvenate, Soothing, Fresh, Serenity, and Deep Muscle for deep tissue massage.

“The word ‘natural’ is probably the most used and, often, misused word in marketing spa, massage, and beauty products,” said Christine White, Founder of Scandle LLC. “Many consumers are not aware that products that contain fragrance oils do not provide the same therapeutic benefits of plant based essential oils, like the ones found in our Scandle Essentials line of Body Massage Lotion Candles. Our Scandle’s Essential Line is ‘the real deal’ and we are confident that our new essential oil blends will provide the holistic benefits that our wellness practitioners and holistic health customers desire.”

For more information about Scandle’s Essential Aromatherapy Collection & Massage Lotion Candle lines; or for wholesale, private label, or distribution information; visit www.ScandleCandle.com or call the Scandle® LLC corporate offices at 866-531-9916 (9am-5pm CST).

About Scandle® LLC

Made from 100% natural ingredients, including soy butter, Shea butter, jojoba, vitamin E, & essential oils; Scandle® Body Candles burn at 2 degrees above body temperature to produce a soothing and healthy body oil that can be used to enhance the health of the skin, while simultaneously providing fragrance and ambiance to any setting. The Scandle features refillable/reusable canisters and packaging made from recycled materials.

In addition to The Scandle® Body Candle, Scandle has created all natural, complementary, and eco-friendly spa products including bath salts, scrubs, spa treatment kits, & beauty accessories to enhance The Scandle® experience.

Scandle® "A Candle Never Felt So Good” is a registered trademark of Scandle® LLC. All rights reserved.

###

Media Contact:

Christine White

Email:  christine@scandlecandle.com

Phone:  (866) 531-9916

Happy Holidays from The Scandle LLC Team!

 

Happy Holidays Enjoy the Season With the holiday season upon us, we'd like to take a moment and thank you for your dedication and support of Scandle Massage Candles & Eco-friendly Spa Accessories this year.  Whether you are a customer, retailer, or partner of Scandle LLC, our relationship with you is the best gift of all.  From all of us here at Scandle LLC, we wish you and yours a safe, healthy holiday season with many more to come!Scandle LLC offices will be closed December 25th through January 2nd.  All orders and messages will be processed upon our return. Warm wishes, From All of Us At Scandle LLC

Unsubscribe | Update your profile | Forward to a friendCopyright (C) 2012 Scandle Body Candle & Eco-friendly Spa & Beauty Accessories All rights reserved.

 

Grabbing Last Minute Holiday Sales with Gift Certificates

According to statistics, 37% of gift certificates sold at spas in 2011 were purchased in December. Over 49% of those gift certificates were sold in the week leading up to Christmas. That's right people, we're only a week away from Christmas and it's your last opportunity to grab those last minute sales! Here are 4 tips:

1.) Integrate Online Gift Certificates with Your Website - Give your customers 24/7 convenience & save your staff time!

2.) Reflect Holiday Spirit with Effective Gift Certificate Designs - It’s never too late to brand your gift certificates with your logo and customize them with holiday designs. Holiday themed designs are more enticing to purchase.

3.) Embrace the Power of Social Media to Sell More Gift Certificates - This can be done on Facebook , Twitter, etc.

4.) Entice Customers to Purchase with Holiday Promotions - Many spas use a gift with purchase incentives. For instance, "Purchase a gift certificate in X amount and receive a free Scandle Massage Lotion Candle!"

What other tips do you have to encourage last minute holiday sales? Share them here!

Source:  SpaTrade - Top 5 Tips to Increase Holiday Sales

Treat for Tired Holiday Shopping Feet

Holiday shopping can take a toll on the mind, body, and sole! Want a simple, frugal way to help clients treat their feet at the spa or at home? Offer them a foot soak.

From ancient times, when weary travelers were greeted at their destination with a warm foot bath, to modern spas that commence full body treatments with a relaxing foot soak, this humble ritual has survived the ages. Both nurturing and practical, the footbath was a way to prevent soil from entering the home, while honoring and acknowledging your guest's journey. In some cultures, a foot wash was also given to clear all negative energy, stress, and anxiety before crossing the threshold.

Though we rely less on our feet for long distance transport and while shoes have evolved significantly (for better and for worse) since Biblical times, the footbath is still a vital ritual. A self-prepared foot soak is a quick and easy way to unwind, relax, and nurture yourself after a long day, a vigorous workout, or too much time in unsupportive shoes.  All it takes is 15 minutes to sit, soak, and let the day go!  Here's some ideas on how to make a therapeutic foot soak at the spa or at home:

• Add Scandle's Dead Sea Salt Scrub & Soak to boost detoxification and soothe aching muscles and joints to warm water.  Then add peppermint essential oil to boost circulation, energize the spirit, and neutralize odor. Enhance the experience by incorporating Scandle Spa Massage Oil Candles, soothing music, or breathing exercises.

• Fill a large bowl three-quarters full with warm water. Add one teaspoon almond oil, two tablespoons nonfat dry milk, and a splash of lavender or rosemary essential oil. Relax and soak for five to fifteen minutes.  We also recommens concluding any sole-soaking ritual with an application of oil or lotion like our Scandle Lotion Candle and a pair of warm socks to allow the moisturizer to penetrate and hydrate the skin.

Hopefully with these tips, your clients will be able to put their best foot forward for the holiday season! :)

Source:  Healing Lifestyles & Spas - "A Soak for the Soles"

Scandle Massage Lotion Candles Are Lighting Up The Airwaves!

With only 3 more days to the kickoff of the biggest holiday shopping day of the year (Black Friday, Nov 23rd)...The Scandle Body Candle has been lighting up the airwaves and gift guides as THE GIFT to give that special someone this holiday season!

Check out The Scandle Massage Lotion Candle on the Steve Harvey Show today (Tuesday, November 20th)...

[caption id="attachment_4460" align="aligncenter" width="210"] Scandle Body Candles were featured on The Steve Harvey Show! Tuesday November 20th, 2012[/caption]

...And on LovingYou.com

[caption id="attachment_4456" align="aligncenter" width="240"] Check out Scandle Body Candle in LovingYou.com[/caption]

 

Check out these Scandle sightings today for exclusive discounts for your holiday gift giving!

Enhance Nail Profits with Add-ons

With the changing of the seasons...dry hands, brittle nails, and hang-nails can be a real problem for your clients.  If you're looking for a way to lend a helping hand to your spa profits, try adding these top manicure services to your lineup!

 

 

1) Massage by the Minute:  Offer a relaxing massage for the arms and hands.  Check out our blog post on "Helping Hands for Manicure Profits" for ways to incorporate a warm, soothing Scandle Lotion Candle massage to your nail services along with hand massage techniques!

2) Nail Design/Bling Fingers: Add to either a specific finger or to every nail. Charge either per nail or $1.00 per minute for more time consuming art.

3) Hand Facial: The face isn’t the only skin that should get a facial, enhance any service with a hydrating or anti-aging mask for extremely dry hands.

4) Anti-Aging Hand Treatments: Invest in a serum to fight brown spots, wrinkles, or even a vitamin C bleaching serum—the hands on a woman show their age more.

5)  Paraffin Dip

6) Nail Whitening Treatments: Offer a nail soak in whitening solutions to get rid of yellow nails such as polident, or water mixed with baking soda and scrub with a nail brush.

7) French Manicures: Offer this manicure in a different way by reversing the smile line and creating a white moon at the cuticle area.

8) Waxing: Offer to remove extra hair on your client’s hands and/or knuckles.

9) Custom Blend a Nail Polish Color: Invest in empty polish bottles and blend a couple colors to warm or cool a polish to match their skin tone. Just by adding a drop of blue will cool or yellow will warm.

10) Mini Spa Treatment Service for the Client On-The-Go: Massage in an intense moisturizer treatment and place the hands in heated mits. Massage the clients’ shoulders while their hands are being treated.  Many of our spas use our Scandle Massage Lotion Candle in Warm Vanilla Sugar to create a fall themed spa mani/pedi treatment with other complimentary products like our Scandle Dead Sea Salt Soak and Scrub or Scandle Turbinato Sugar Scrub.

Source: "Top Ten Nail Upgrades!"  by Lauren Salapatek

 

Scandle Business Mentor - Creating Effective Spa Promos

Putting together a successful promo campaign for a new service or product for your wellness biz can be a challenge if you don't know exactly what will catch a customer's eye. Check out this awesome promo put together by one of our newest retailers/service providers Cleise Brazilian Day Spa (Facebook: https://www.facebook.com/cleisespa) in Chicago, IL. Their promo utilizes The Scandle Lotion Candle (Facebook:  https://www.facebook.com/scandle)  in conjunction with several key components to create a spa promotion that has created quite a buzz! Try incorporating some of these elements in your next spa promo for maximum sales and profits:

• Product/service description - Answers what is the new product/service being introduced concisely.


• Product/Service differentiation - Answers what makes this so unique? Why should I buy it?


• Call to Action - Why should I buy now...not later? This is done through special pricing for a limited time and provides a discount to new customers.


• Design - Effective communication of message by highlighting important promotional details and using high quality graphics.

What other key elements have you incorporated in your promos that you have found to be successful?

 

Do You Know What Your Clients Really Want?

Do you know what your clients really value? Many spa and wellness clinic owners think that customer value only boils down to PRICE, when in fact, your prices only become an issue when it is presented as the only benefit of your treatments or products.

If you are wanting to increase profit margins in your business, you and your staff must establish real value and partnership with clients. This can me done by asking prospective clients PURPOSEFUL questions that will enable your practice to sell on true value and not price. Here's how:

1.) Write down your questions to show clients that you really do care about their needs and desires.

2.) Help the prospective client understand what makes you and your spa's treatments and products successful by highlighting value. For instance, if you currently use The Scandle Lotion Candle in massage treatments and sell the candles retail, point out that the candle provides an all natural aromatherapy treatment and skin soothing massage lotion/moisturizer in 1 multi-functional product.  By doing so, you are focusing on the product's value over traditional candles and not the price point.

3.) Practice makes perfect! Practice value marketing daily!

What other tips do you have for determining what your clients value most?

Increasing Spa Revenue with Private Labeling and Branding

[caption id="" align="alignleft" width="200"] Private label Scandle Lotion Candles can be a unique and theraputic treatment and retail product for new and existing spas.[/caption]

Retailing is a neccessary evil for spa businesses.  But revenues don't always equal profit, and it may be time to look for some margin leverage and some exclusivity in the marketplace via your own private label brand?

Private label products have become more prevalent in the marketplace and requires a well-thought-out strategy.  Your products should be connected to the vision and mission of your spa, perhaps including a signature aroma or using packaging with messaging consistent with your spa's philosophy.

A common misconception about private label is that it will involve research, chemists, long lead times, and a whole lotta money.  However, as with Scandle's Private Label Program, nothing could be farther from the truth!  Sure, you could spend money on developing amazing products, but many companies that offer private label have a wide array of stock formulations or can tweak existing formulas (i.e. if your spa utilizes a signature aroma, those can easily be incorporated into a private label lotion candle).

Here's a list of important questions to ask ask if your thinking about private labeling:

1.)  What are your minimums?

2.)  What are my options for packaging, product, and label customization?

3.)  What kind of customer support is available?

4.)  What kind of marketing support are provided?

5.)  How log have the products been on the market?

6.)  What is the top selling fragrance?

7.)  Can I speak to any active customers?

8.)  Do you offer help/advice on logo and label development/design?

Increasing your spa branding, image, and value are all benefits big benefits of a private label line.  Although many owners hesitate selling a product without instant name recognition, private branding can be equally successful and significantly more profitable in the long run!

Interested in starting your own private label line?  Contact us today for help on developing your own line of private label massage candles and other eco-friendly spa  products.

*Source "To Brand or Not to Brand" American Spa, July 2012

Scandle's Summer Survival Business Tip

August can be the most challenging for spas, clinics, and wellness retailers because there are really no holidays to promote and budgets are allocated toward summer vacations and back-to-school. Here are a couple of ideas on stimulating business as kids, parents, and teachers get ready to head back to school:

• Teachers - Mail an offer such as "Save X percent on your skincare and make-up needs," to each teacher at school and have it waiting in their inboxes.


• Kids - Travel sized products are ideal for backpacks and lockers.  So stock travel sized versions of  "kid friendly" products.


• Moms - How about an "I survived the summer" promotion offering a spa escape or home spa products like The Scandle Body Massage Candle for stress relief? Send out people (family, friends, whatever!) to hand out coupons, flyers, etc. at bus stops or car pool lanes where moms congregate.

These are just the tip of the iceburg when it comes to ideas to tie your sales/revenue into back to school dollars.  Have any of your own? Feel free to share below.:)