Attract More Customers with Pinterest

If you're using Pinterest to promote your spa, massage or holistic health practice one surefire way to optimize your pins for search and attract more traffic is by giving each one a targeted description that includes your relevant keywords in 500 characters or less. Here are some tips to writing Pinterest captions that will attract customers:

• Provide a Description - Clear, concise, and specific description of a pin can help pique a user's interest.  Don't leave it to their imagination as to why you pinned the image.

• Spell Out the Specifics - Simply saying, " These are really great product picks," say something more specific like, "These are are our top product picks for keeping your skin looking fabulous this summer!"

• Link to Your Website - You can add live links to the captions below your pins simply by adding a URL to a pin's description and clicking the red "Save Pin" button. This will add traffic to your website or blog.

• Include A Call to Action - Descriptions that contain a call to action (i.e. read more, book a free consultation, sign up online, etc.) see an 80 percent increase in engagement.

• Add Testimonials - Include a testimonial from a happy customer.

• Use Keywords - Inclusion of keywords and phrases your target audience is searching for.  This will also increase your Google search engine rankings.

What tips do you have for better pinning?  Share them here  and be sure to follow us on Pinterest at http://www.pinterest.com/scandle!

Source:  "How Your Pinterest Descriptions Can Attract Customers," by Karen Leland, Entrepreneur Magazine

Building Client Loyalty with Mobile Apps

With the 'what's in it for me?' generation, it's not enough for your spa, clinic, or wellness practice to sell products or services...you must also sell loyalty.  Loyalty programs have become increasingly popular, partly in response to the fact that today's consumers need incentives to continue purchasing a particular brand.

To be effective, a loyalty program must give those customers something that reflects the spirit of a brand.  Cash is nice...but it really doesn't reflect the experience that you want your spa to create.  The more you are able to weave  experiences into the daily lives of your clients -- through apps and push notifications, for instance -- the more effective they will be.

Envision your customer receiving a digital coupon on your mobile device for a free 15 minute stress buster, just as they're approaching your spa or practice?  How cool is that!:)

We all know that keeping existing customers is much less expensive than acquiring new ones.  So it's important to develop and maintain relationships with the customers you already have.

Loyal customers come with another benefit:  They market a business to their friends and relatives, via status posts on Facebook, Twitter, etc. and that kind of word-of-mouth marketing is priceless!

So give loyalty building apps a try to develop long-lasting, relationship building with your most valued clients.

Winning by Pinning

Facebook, Linked In, Twitter, YouTube...seems like everyday there is another social network to keep up with? The newest of theses networks...Pinterest. You may be thinking this isn't the network for your spa or clinic because your business is not Pinterest-appropriate, right? Think again! Companies that would not classify as visually stimulating are using the site.   For day spas, it’s a slam dunk, as images relating to wellness and relaxation are some of the most frequently pinned (or most popular) on Pinterest.

Here are some expert approved tips and tools for gaining a presence on this new social network:

• Why Pin?  It's free publicity!  Pinboards and re-pinning functions facilitate virtual word-of-mouth marketing for your business.  It’s also a great way to boost your spa’s SEO (search engine optimization). The more content your spa or clinic puts out into the web, the more hits it is likely to get in a web search.

• What's Pin-worthy?  Remember all that money you dumped into fancy photography for your spa or clinic?  Here's some catagories you can put them in on your Pinterest profile:
  
  
  
  • Products we Love
  
  
  • Tricks of the Trade
  
  
  • Fan Favorites
  
  
  • Service Specials
  
  
  
  

• Pinning Practice Makes Perfect!  To successfully market your business via Pinterest, spa/clinic owners must go beyond simply creating pinboards and posting beautiful images. Offer key information about your spa:  your website, physical and email addresses,  and phone number, for instance.  Also try these tips:
  
  
  
  • Watermark your images. Include your URL at the bottom, so that when the image is re-pinned, audiences know that it’s originally from your spa.
  
  
  • Use hashtags (#) to increase exposure
  
  
  • Use other social media platforms to cross-promote your Pinterest page.
  
  
  • Keep your page fresh and up to date
  
  
  
  

Make sure to follow Scandle on Pinterest for in-spa-ration!:)  Also share your pinterest page here and let's all get pinning!:)

Source:  Winning With Pinning - DaySpaMagazine.com