Building Client Loyalty with Mobile Apps

With the 'what's in it for me?' generation, it's not enough for your spa, clinic, or wellness practice to sell products or services...you must also sell loyalty.  Loyalty programs have become increasingly popular, partly in response to the fact that today's consumers need incentives to continue purchasing a particular brand.

To be effective, a loyalty program must give those customers something that reflects the spirit of a brand.  Cash is nice...but it really doesn't reflect the experience that you want your spa to create.  The more you are able to weave  experiences into the daily lives of your clients -- through apps and push notifications, for instance -- the more effective they will be.

Envision your customer receiving a digital coupon on your mobile device for a free 15 minute stress buster, just as they're approaching your spa or practice?  How cool is that!:)

We all know that keeping existing customers is much less expensive than acquiring new ones.  So it's important to develop and maintain relationships with the customers you already have.

Loyal customers come with another benefit:  They market a business to their friends and relatives, via status posts on Facebook, Twitter, etc. and that kind of word-of-mouth marketing is priceless!

So give loyalty building apps a try to develop long-lasting, relationship building with your most valued clients.

5 Tips to Show Your Customers Some Love This Valentine's Day

Let's face it...love is a two way street!  People won't care about your spa, massage, or wellness practice until you show them how much you care about them.  Valentine’s Day is the perfect time to show them some love with these ideas:

• Use Facebook and Twitter to send 29 messages of affection to your customers.   Every day in February put blog and Facebook posts and Tweets out into the social media universe that conveys some measure of your affection for customers, a customer service promise or another customer care oriented message.  On February 14th create a special Valentine’s Day email to send to your contacts.

• Create your own Valentine’s Day love themed set of coupons.  You know how couples often create Valentines Day IOUs for back rubs and date nights? Create your own Valentine’s Day IOUs in the form of bounce back offers distributed at the point of sale, via email and social media redeemable for a gift with purchase, discount or add on the next time they buy from your business.
  
  


• Hold a 14 Days of Valentines contest or give away.   Every day from February 1-14, hold a contest or drawing to give away an inexpensive but desirable product.  Some of our customers have given away a Scandle Travel Sized Body Massage Candle, for instance.

• Don’t forget the singles! Check out our recent post on Valentine's Day promos for the "Uncoupled."

• Reward your best customers.  Double loyalty points or rewards for all purchases, your most loyal customers, club members or double up rewards or points when customers purchase specific products or services in February. Extend a special offer such as a free or reduced-price add on,  like a Scandle Massage Candle with certificate purchase, with purchase or another incentive to your best customers or loyalty reward members.

Have any other ideas that you use to show your customers some lovin for Valentine's Day or year round?  Share them here!

Give Thanks This Thanksgiving

Want to build lasting relationships with your customers? Try connecting with them with two simple words, "Thank You"! With Thanksgiving just one week away, there is no better time to garner goodwill and loyalty than by thanking those who keep your business running and growing. People appreciate being appreciated, and saying so allows your spa, clinic, or wellness business to connect with people on an emotional level, beyond just your product or service.

Here are a couple of ways to give thanks:

1.)  Social Media Shout Outs - Recognizing customers shows them how much you value them. Thank customers by mentioning them in a tweet, posting a coupon on Facebook, or your blog. As a bonus, the customer will often share your efforts with their family/friends.

2.)  Personalized Emails - Turn a customer into a loyal one by giving them special attention. Send personalized emails to customers thanking them for their business. Give customers a reason to remember you in the New Year with a discount on their favorite products or services.

Let's face it...we all have choices on where we spend our time and money.  Take the time to thank them for choosing your business. Saying thanks is an easy and effective way to grow relationships—and ultimately, benefit your business!

How do you show your customers thanks?