Winning by Pinning

Facebook, Linked In, Twitter, YouTube...seems like everyday there is another social network to keep up with? The newest of theses networks...Pinterest. You may be thinking this isn't the network for your spa or clinic because your business is not Pinterest-appropriate, right? Think again! Companies that would not classify as visually stimulating are using the site.   For day spas, it’s a slam dunk, as images relating to wellness and relaxation are some of the most frequently pinned (or most popular) on Pinterest.

Here are some expert approved tips and tools for gaining a presence on this new social network:

• Why Pin?  It's free publicity!  Pinboards and re-pinning functions facilitate virtual word-of-mouth marketing for your business.  It’s also a great way to boost your spa’s SEO (search engine optimization). The more content your spa or clinic puts out into the web, the more hits it is likely to get in a web search.

• What's Pin-worthy?  Remember all that money you dumped into fancy photography for your spa or clinic?  Here's some catagories you can put them in on your Pinterest profile:
  
  
  
  • Products we Love
  
  
  • Tricks of the Trade
  
  
  • Fan Favorites
  
  
  • Service Specials
  
  
  
  

• Pinning Practice Makes Perfect!  To successfully market your business via Pinterest, spa/clinic owners must go beyond simply creating pinboards and posting beautiful images. Offer key information about your spa:  your website, physical and email addresses,  and phone number, for instance.  Also try these tips:
  
  
  
  • Watermark your images. Include your URL at the bottom, so that when the image is re-pinned, audiences know that it’s originally from your spa.
  
  
  • Use hashtags (#) to increase exposure
  
  
  • Use other social media platforms to cross-promote your Pinterest page.
  
  
  • Keep your page fresh and up to date
  
  
  
  

Make sure to follow Scandle on Pinterest for in-spa-ration!:)  Also share your pinterest page here and let's all get pinning!:)

Source:  Winning With Pinning - DaySpaMagazine.com

Ready, set, sell!

The biggest holiday shopping season of the year is quickly approaching!  Do you have all your proverbial "ducks in a row" at your spa, clinic, or wellness facility to make it your most profitable?  Here are some easy-to-implement, high impact sales stimulation that you can use both in-store and online:

• BOGO – Buy One Get One – offers are potent draws for almost any business. It doesn’t have to be “buy one get one free”. 50% off the second item is very powerful and equates to a 25% discount on the total sale.

• Print compelling short-term offers – good for one week, for example – on customer receipts. An offer that’s good for a limited time will bring customers back quickly with almost no advertising expense incurred.

• Advertise a same-day or next-day sale. The sale may be limited to a few hours with special “doorbusters”, say from 7am-11am, to attract customers at a time that is normally a slow period at your establishment.

With so much going on in social media, you can create great “buzz” for your business and generate huge sales at almost no cost. Create a special promotion your followers can take advantage of – and share with their friends! Want a few examples? Try these!

• “Like” Us on Facebook and get 15% off your next purchase.

• Post a unique picture on Facebook. Offer customers who post a comment $5 off their next purchase.

• Have a special keyword phrase known only to your online followers or website visitors, giving people who provide the phrase at checkout a promotional item with your company logo – a pen, a shopping bag, a travel mug, etc. – with a minimum purchase of your choosing.

Be imaginative and watch your holiday sales skyrocket!  Happy Holidays!:)