The biggest holiday shopping season of the year is quickly approaching! Do you have all your proverbial "ducks in a row" at your spa, clinic, or wellness facility to make it your most profitable? Here are some easy-to-implement, high impact sales stimulation that you can use both in-store and online:• BOGO – Buy One Get One – offers are potent draws for almost any business. It doesn’t have to be “buy one get one free”. 50% off the second item is very powerful and equates to a 25% discount on the total sale.
• Print compelling short-term offers – good for one week, for example – on customer receipts. An offer that’s good for a limited time will bring customers back quickly with almost no advertising expense incurred.
• Advertise a same-day or next-day sale. The sale may be limited to a few hours with special “doorbusters”, say from 7am-11am, to attract customers at a time that is normally a slow period at your establishment.
With so much going on in social media, you can create great “buzz” for your business and generate huge sales at almost no cost. Create a special promotion your followers can take advantage of – and share with their friends! Want a few examples? Try these!
• “Like” Us on Facebook and get 15% off your next purchase.
• Post a unique picture on Facebook. Offer customers who post a comment $5 off their next purchase.
• Have a special keyword phrase known only to your online followers or website visitors, giving people who provide the phrase at checkout a promotional item with your company logo – a pen, a shopping bag, a travel mug, etc. – with a minimum purchase of your choosing.
Be imaginative and watch your holiday sales skyrocket! Happy Holidays!:)
