According to statistics, 37% of gift certificates sold at spas in 2011 were purchased in December. Over 49% of those gift certificates were sold in the week leading up to Christmas. That's right people, we're only a week away from Christmas and it's your last opportunity to grab those last minute sales! Here are 4 tips:1.) Integrate Online Gift Certificates with Your Website - Give your customers 24/7 convenience & save your staff time!
2.) Reflect Holiday Spirit with Effective Gift Certificate Designs - It’s never too late to brand your gift certificates with your logo and customize them with holiday designs. Holiday themed designs are more enticing to purchase.
3.) Embrace the Power of Social Media to Sell More Gift Certificates - This can be done on Facebook , Twitter, etc.
4.) Entice Customers to Purchase with Holiday Promotions - Many spas use a gift with purchase incentives. For instance, "Purchase a gift certificate in X amount and receive a free Scandle Massage Lotion Candle!"
What other tips do you have to encourage last minute holiday sales? Share them here!
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