It seems that with the popularity of social media, many business owners have lost sight of the importance of email marketing. As one of the oldest online marketing tools, email marketing can still bring quality customers to your spa, clinic, or retail establishment if done correctly. Here are 3 tips to creating and maintaining effective email marketing campaigns and lessen the likely-hood of opt outs:- Create Relevant Content - Think about it. If you signed up for an email list and you got emails on a different subject or the content wasn't what you'd expected, you would unsubscribe right? Keep in mind that the same applies to your customers. Keep the content relevant by including things like skin care tips, stress reducing techniques, or information about products (like The Scandle Body Candle) that they can use to recreate a spa experience at home.
- Keep A Consistent Marketing Schedule - If you send out a capaign and then several months go by before you send out another, you will probably have a drop in subscriptions. Stay consistent and send emails when you originally said you would when they opted-in.
- Create Interesting Content - Remember there are many spa, wellness, and massage practices out there...most of which have an email list. If you don't have anything interesting for your readers, they will get bored and unsubscribe and go to a competing list to get what they want. Create a survey to see what your customers would like to hear about (i.e. skin care tips, new products, coupons, etc.), subscribe to other newsletters related to yours to see what they're writing about, and look at your analytics after each campaign to see what garners the most interest.
Although these tips won't keep unsubscribes from ever happening, they will at least, minimize them. What tips do you have for creating successful campaigns for your spa, wellness, or massage business? Let's hear about them!
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